Well, you could buy advertising. Hmm. Expensive. It is easy to spend several thousands of dollars A MONTH through Google. You could buy text links. Also expensive - and rapidly losing effectiveness in the search engines. Just 100 links can set you back upwards of $5,000. But you need THOUSANDS of links for most niches. You could buy the Latest and Greatest black-hat technique - whether that be blog and ping, tag and ping, log-file spamming.